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Opening of the Japan Store Isetan Mitsukoshi


Isetan Mitsukoshi is glad to invite you to celebrate the opening of The Japan Store.

RSVP: contact@isetanmitsukoshi.com

Press Contact: T : + 33 (0)1 42 77 33 05
contact@lucienpages.com

Isetan Mitsukoshi in Paris

The complexity of Ippodo tea, the perfection of Tojiki porcelain, the expertise of Omotenashi flower arrangement, the unique flavor of Wagashi, the tradition of Cha-Shitsu... As well as the history of Japan, its culture, its eclecticism, its technology.

On October 1st, 2016, Isetan Mitsukoshi* will open its doors on the ground floor of the Maison de la Culture du Japon in Paris, for a genuine concentrated taste of the Tokyo department store, world famous for its unique shopping experience.
The selection of products based on Made in Japan excellence, the skill and expertise of Japanese designers and artisans, the culture of service pushed to the extremes of refinement, the permanent quest for the perfect curation and presentation are the soul of this impeccable hyakkaten.

The permanent store designed by architect Tsuyoshi Tane (DGT)** offers a selection of original lifestyle objects (More Trees), stationary and office accessories (Postalco), porcelain pottery (signed by historic house Fukagawa Seiji), textile decoration (Tetsuya Nagata), culinary products and the famous Chabako cedar wood tea boxes, containing everything you need for an authentic tea ceremony. The fashion selection offers a great variety of ready-to-wear and traditional garments: JoJo shoes; Jutiq jewelry; Y.& Sons kimonos; the FDMTL denim line...
An exhibition space that is also designed by architect Tsuyoshi Tane** will be evolving in synch with the events taking place during the Parisian cultural season (art fairs, photography exhibitions, festivities, etc.)

To celebrate this opening, Isetan Mitsukoshi will privatize, on October 1st, the whole Maison de la Culture du Japon, offering a variety of animations (traditional Wagashi baking workshops, flower exhibitions held by the Omotenashi flower service). There will also be the opportunity to experience, on the 5th floor, with master Souryou Matsumura « Shuhally », the Cha-Shitsu tea ceremony, one of Japan's most ancient traditions, transmitted from generation to generation for over 500 years.

*Isetan Mitsukoshi. Mitsukoshi Isetan's story is a pioneer story.

Mitsukoshi - it's the story of the Kimono shop, Echigoya, established in 1673, that became Japan's first department store in 1904. It was the first of its kind, and always remained an innovator, delivering their purchases to clients by car as early as 1905; it was the first to get fitted with an Escalator in 1914, a technical prowess in service of its guests; it was also the first space to host a fashion show in 1927.
Isetan - established in 1886 as Iseya Tanji Kimono Store, started business as a department store in 1924. In 1956, it opened a shop for teenagers, and fixed the standard for the ready-towear sizing system fitting the Japanese with apparel companies and other department stores. It also started to introduce overseas brands in Japan, which established its position as a fashion forward store in the 1950's and 1960's.
In 2008, Isetan fused with Mitsukoshi department store, generating the largest department store group in Japan. It has over 200 million visitors a year, even though the population of Japan is only of 127 millions. It has over 26 000 employees, who care about sharing this taste for things well made and the Japanese art of presentation and beautiful living.
The Isetan Mitsukoshi Group has been promoting its campaign titled "JAPAN SENSES" since 2011, to rediscover the values created by Japanese tradition, culture and aesthetic consciousness, and offer them to its customers as new values. Under the new corporate message, "this is japan.", launched in 2015 to deepen this campaign, the group has brushed up its corporate activities, including its product line up, hospitality and employee behavior, by fully using the five senses, nurtured by Japan's four seasons.
Now we will open our store using the four Japanese aesthetic senses, following the four Kanji symbols inscribed at the heart of the country's culture: Miyabi (elegance), Sen (sophistication), Iki (cool) and So (purity).

** Born in Japan in 1979, Tsuyoshi Tane cofounded DGT (Dorell.Ghotmeh.Tane). Since 2006, the architect has designed many international projects, including the the Estonian National Museum in Tartu, Estonia (2016), the LIGHT is TIME installation for brand CITIZEN during Milan Design Week (2014), and TORAYA in Paris (2015). DGT was awarded the NAJAP award by the French Mnistry of Culture in 2007; was a finalist for the New National Stadium of Japan (2012); and received the AFEX Grand Prix 2016, in France.

Opening of the Japan Store Isetan Mitsukoshi
Location: Maison de la Culture du Japon à Paris
MCJP
101 bis, quai Branly
75015 Paris
M° Bir-Hakeim, RER C Champ de Mars - Tour Eiffel
France
Phone : +33 (0)1 44 37 95 00
Fax : +33 (0)1 44 37 95 15
Internet Site : www.mcjp.asso.fr
Date: Friday, September 30, 2016
Time: 18:00-23:00 CEST

id : 79041


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